THE hotel & leisure INDUSTRY
We’ve worked with some wonderful Hotels and Restaurants providing Promotional Videos, Photography, Logo and Menu Design, re-branding, Advertising and effective on-going communication campaigns to help support their business and attract new guests, and one of the main thing we’ve learned over the years is…
Google loves videos!
Video allows you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up on the first page of Google if you have a video embedded into your website and hosted on YouTube. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine ranking.
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if images can boost engagement massively already, imagine what moving pictures can do for your business.
Video does it all. Video content is likely to engage and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote brands. So, if you are serious about content marketing, you must be serious about video, too.
Video is an effective tool for any business message, but it can be particularly powerful for the Hotel & Leisure industry, capturing all manner of exciting experiences and resonating in ways that standalone text and imagery can only dream about.
When it comes to successful Video marketing campaigns, you can rely on our experienced team with clients including The Headland Hotel & Cottages, PowderMills Hotel, Pelham House Hotel, Newick Park Hotel, Scotney Castle. We can help you plan and execute every step of the journey, from storyboarding the initial concept to distributing the final product and getting it seen by the right people.
Don’t forget we can also handle all aspects of your Hotel marketing plan including Photography, Copywriting, Advertising, Brochure and Menu design.
headland hotel CORPORATE VIDEO
Above is the main corporate video for The Headland Hotel in Newquay, Cornwall. Their brief was for a 2-3 minute video that would convey the fun and relaxed atmosphere of the hotel - a place where you’d like to go for a holiday or short break. They were delighted with the videos we produced. The owners and staff felt that we’d successfully captured the true spirit and unique personality of the hotel which is exactly what they wanted to convey to attract potential guests. On the strength of this work KDH were invited back to produce a video for their new Spa complex.
Headland Hotel with voiceover
An edited version of the Main video, with a harder-selling voice-over.
Pelham house CORPORATE VIDEO
Pelham House Hotel in Lewes is a beautiful 16th century town house hotel in East Sussex, exquisitely restored to create a stylish venue. Our video was designed to reflect the history, elegance and individual character of this boutique hotel.
We have worked with the PowderMills hotel for many years. On the strength of the work we had produced for the Newick Park Hotel (see below), they approached us to help them with their marketing and communication. It started with the development of a total new identity which included a new logo and the subsequent rebranding of all elements of the hotel from the hotel sign to menus to door hangers. We have designed and produced photography for all these elements and we organise and co-ordinate all the print and production. To promote PowderMills’ Events and Special Offers, we produce Advertising campaigns throughout the year and run these in conjunction with Facebook marketing and email campaigns, all of which stimulate sales.
Since using KDH Creative for all their communication and Marketing, PowderMills’ overall visitor numbers to both their restaurant and hotel have risen significantly. Their wedding business increased dramatically after we produced a beautiful 16-page glossy Wedding Brochure - a few page examples are below. We handled the whole brochure which made it easy for the client as we shot all the photography, wrote and designed and co-ordinated all the printing. The print and advertising we produced to support their Wedding Open days saw much greater visitor numbers than in previous years and higher subsequent Wedding bookings.
NATIONAL TRUST - SCOTNEY CASTLE
Scotney Castle is a beautiful National Trust property and on a limited budget were keen to promote their new wedding services by means of Photography and Video. We set up all of the shots for them and hired two models who we featured in the mock-up wedding shoot. The work we produced attracted new wedding clients and helped build wedding business for the Castle.
NEWICK PARK HOTEL
We worked with independently-owned Newick Park Hotel in East Sussex for over 15 years, creating a totally new identity which included Company Logo and the subsequent rebranding of all elements of the hotel. We designed and produced the Photography for all their marketing brochures, press ads and Social Media including organising and co-ordinating the print and production.
"WE’RE EXTREMELY PLEASED WITH KDH CREATIVE’S INPUT AND HANDLING OF ALL THE HOTEL’S DESIGN, ADVERTISING AND MARKETING."
Tom Hibbert, General Manager Newick Park Hotel